![]() The Tissot company was also the first to make watches out of plastic (Idea 2001 in 1971), stone (the Alpine granite RockWatch in 1985), mother of pearl (the Pearl watch in 1987), and wood (the Wood watch in 1988). Tissot was also one of the first companies to manufacture an antimagnetic wristwatch in the early 1930s. Tissot introduced the first mass-produced pocket watch as well as the first pocket watch with two time zones in 1853 and the first anti-magnetic watch, in 1929–30. The company motto/slogan of Tissot is "Innovators by Tradition" and its mission statement is "gold value at silver price". In competitive cycling, for instance, sensors are placed on the bikes and track, and linked by computers to provide track timings and performance data. In the past handheld stopwatches were sufficient to provide official timings in more recent times manufacturers and sporting bodies together develop more accurate systems for specific events. Tissot was a sponsor for the Formula One car-racing teams Lotus, Renault, and Sauber. Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc. Tissot watches are classified by the Swatch Group as "mid-range market" products. : 20–22 Tissot SA remained in Le Locle, Switzerland, and marketed in 160 countries. ![]() SMH took the name of the Swatch Group in 1998. SSIH-ASUAG was formed in 1983 (Allgemeine Schweizerische Uhrenindustrie Aktiengesellschaft, ASUAG, was a holding company supplying the watch industry), : 208–209 then SMH (Société Suisse de Microélectronique etĭ’horlogerie 1983–1985). Tissot was used for timing downhill skiing in Switzerland in 1938, and for the Davis Cup in 1957. Tissot's first engagement as an official timekeeper was in 1938 where they timed a series of ski races in Villars-sur-Ollon, near the company's home town in the Jura mountains. Tissot merged with watch company Omega SA in 1930, forming SSIH (Société Suisse pour l'Industrie Horlogère), : 208 and Tissot-Omega watches from this era are sought after by collectors. As well as being the name of Tissot's home and heritage, nestled in the Swiss Jura Mountains, it is the name of a hugely popular automatic watch family. The name Le Locle seems to be a reliable ingredient of success. ![]() In 2021, the company is marketing Le Locle Powermatic 80, which has a watch face designed to mimic the clock tower in its founding city of Le Locle. Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their savonnette pocket watches across the Russian Empire. The two turned their house at the time into a small 'factory'. His son having expressed an interest in watchmaking from a young age. The father and son team worked as a casemaker (Charles-Félicien Tissot) and watchmaker (Charles-Emile). Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, in the Neuchâtel canton of the Jura Mountains area. Tissot is not associated with Mathey-Tissot, another Swiss watchmaking firm. After several mergers and name changes, the group which Tissot SA belonged to was renamed the Swatch Group in 1998. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. Tissot SA ( French pronunciation: ) is a Swiss watchmaker.
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